Liquor Control From Berg Company™

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Here are some of the many reasons that you should choose Berg Company™.

  • The Industry Leader
    • Berg Company™ continues to be the leader in liquor dispensers, beer equipment and beverage dispensing systems for the hospitality industry and has been for over 30 years.
    • Berg Company™ is the oldest and most respected liquor control system.

  • Service
    • Sales and support is provided by our vast dealer network.
    • Over 80 dealers worldwide have been certified to sell, lease and service Berg products.
    • For over 30 years, Berg Company™ and its employees have been dedicated to providing the highest quality products and services available.
    • In addition to the Berg Company™ Headquarters in Madison, Wisconsin, three strategically located regional offices in North America and a European office support the worldwide dealer network.

  • Patron Satisfaction
    • The same drink is dispensed no matter who pours.
    • All-Bottle systems still let the customer see the bottle being poured.
    • Faster pouring means more customers get what they want.
    • Using Laser rack system means that you won't run out of popular brands.

  • Accountability
    • Berg equipment records volume, count and sales values of all drinks poured. Check out how much you may be losing.
    • A full range of management reports is available to ensure sales are accounted for. Berg equipment therefore discourages and reduces theft.

  • Profitability
    • Pour cost is a good indicator of profit or loss. Infinity software automatically calculates Pouring Cost on a per brand basis.
    • There are many types of reports available to track your bar business.

  • Quick Pay-Back
    • Cost reductions quickly total the cost of the equipment.
    • In most cases, Berg systems can pay for itself in six to twelve months.

  • Special Features
    • Berg equipment works in conjunction with many POS systems. It is possible to interface directly to a Point of Sales system and automatically ring up drinks.
    • Cocktails can be pre-programmed to pour from a single dispenser.
    • Separate price levels and sizes can be entered.
    • Infinity software can automatically switch between price levels, turn equipment on or off and run reports at desired times and days.
    • Compact equipment - Fits any bar area
    • Can handle liquor, wine, beer, mixes, juice and many other liquids.
    • Used in wide range of applications and establishments: casinos, hotels, restaurants, nightclubs, bowling alleys, neighborhood bars, pool halls, riverboats, stadiums, sports arenas.

  • Customers and Testimonials

Check out why liquor control is to your advantage as a business person.

Check out these Loss Calculators to determine how much money you may be losing by not using liquor control.

Here are other sources giving advice on increasing bar profitability.

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All contents copyright 1997-2010 Berg Company, LLC. All rights reserved. Berg Company™ is a Wisconsin Limited Liability Company.

Why liquor control?
Loss Calculators
Customers and Testimonials
Interface to POS
Profitability Literature